So you think you know about internet marketing - especially if you’re attracted to reading this article. But what you may not know is that that the offline fundamentals of marketing can be applied to your internet business online.

What Are the Fundamentals of Marketing?

• Your clients — Your clients are what keeps your business moving - to understand them you need to go to where they hang out like forums and social websites and learn what makes them tick.
• Their Motivations — what’s the reason they want what they want?
• People buy experiences — when people buy anything they are buying the experience of the thing, not necessarily the thing.
• Quality versus quantity — Another key factor in your online marketing should be the quality of your program, and not necessarily it’s quantity. In other words, what is more valuable 1,000 visitors with 5 purchases or 100 visitors with 10 purchases?
• The Predicament - pain or pleasure, problem or opportunity — Your clients have a pain or a pleasure, a problem or an opportunity, and your goal is to connect them with the answer to the predicament they find themselves in.
• Talk To Them — Not at, not over, not around, not below them. Talk to them honestly, factually - this will work better in the long run than some cheesy used car salesman approach. Be honest.
• Relationships — When I was in marketing and advertising back when God first made dirt - it was all about networking and the relationships you establish with people. With the internet, your long term marketing goals should include establishing relationships with your clients as opposed to “how much money can I make from them?”
• Pull Me - Push Me — When I’m attracted to someone’s message, it has the effect of pulling me into them. If they’re pushing me, I run.

With the new FTC regulations, more people will be scared away from internet marketing, which essentially opens up the field for those of us who prefer to be honest internet marketers. The idea here is to create a sustainable income for your business through sound fundamentals of marketing.

So many internet marketers are down and dirty and scrambling for your hard-earned dollars as opposed to providing quality content and value. One of the best things you can do to establish trust with your potential clients is to offer them something of value - for free.

I’m not talking about offering a 30 page report that has 1 page of valuable content. I’m talking about offering a 30 page report that has 30 pages of valuable content.

Bottom line people don’t like to be lied to, and most people now-a-days have a BS detector that is always on. If you’re trying to run a number on folks, they’ll get that right off - but if you’re being honest and offering valuable content, they will keep coming back for more.

I know how hard and frustrating it can be getting going on your internet business. It was the way for me too, but then I found an incredible marketing plan that outlines the fundamentals of marketing for the internet marketer. With a complete action guide, strategy map, a guide book and a step-by-step real-life case scenario, you can’t fail when you implement this marketing plan.

To read more hop on over to: www.BestRealWorkAtHomeJobs.com

Article Source:http://www.articlesbase.com/internet-articles/how-to-apply-the-fundamentals-of-marketing-to-your-internet-business-1649848.html

In order for an entrepreneur or small business’s electronic mail (email) marketing to be successful, a precise plan should be crafted. In addition to that, the communications should go beyond advertising and the customer should be respected. Email marketing is considered to be one of the most personal advertising mediums during our time.

Email marketing is defined as a form of direct marketing which uses electronic mail as a means of communicating messages to an audience. In a sense, every email sent to a potential or current client could be considered email marketing.

CODANK Charlotte Web Design Email Marketing Tips

Build a Targeted Mailing List
The best way to build a mailing list is to have your best customers ask their families and friends to sign up. Word-of-mouth is the best form of communication.
A subscribe link should also be included in mailing so that new customers are able to sign up.

Be Creative
Tell a story with each email message. Try to think outside of the box in order to catch that much needed attention.

Be Persistent
Set a schedule for each email campaign. Many businesses prefer to send out emails on a particular day and time, so customers know when to expect it.

Test Campaigns
It is best to test emails before sending them out. Doing so will see if they pass traditional anti-spam techniques (such as content filtering).

Be Open to Suggestions
Allow viewers to send feedback in order to better serve them. This gives your company the chance to improve email design and content.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

About CODANK Charlotte Website Design and Markjeting Company

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at http://codank.com

Article Source:http://www.articlesbase.com/internet-articles/email-marketing-101-1650162.html

If you have trouble keeping up with friends, neighbors, relatives, and others, you are probably like most Americans—seemingly too busy to connect with those we care about the most! Also, friends and acquaintances from years past are nearly impossible to keep up with, much less contact very frequently. It’s not too late to start connecting and communicating with people you love. Here are a few popular ways to communicate with friends and family via the Internet that have developed over the last decade:

**Email—a long-standing and still very popular way to communicate, email has been a prominent communication tool among friends and family, even businesses and colleagues. Email is fast. You can send a message to one or 50 people in less than a minute, for basically no cost. Compare that to sending a letter in the mail, paying postage (and for each recipient), and waiting several days for it to arrive! Getting an email account is easy. Most Internet services providers automatically assign a free email address to you, and there are many websites like Google and Yahoo that provide free email accounts to you as well.

Not only can you send text letters over email, you can upload photos, documents, and other attachments from your computer and send them to someone else. This is one of the best ways to quickly send recipes, family photos, invitations, fliers, and more to dozens of people at a time.

**Instant messaging—This service is a way to quickly chat with friends and family over the Internet. You can type messages to one another, have messages forwarded to your cellphone, set up an “away message” to tell people what you are doing—all for free. All you need is Internet access. You can download the messenger program to your computer, or sometimes use a web-based messenger. Most messenger services are associated with an email address. MSN, Yahoo, and AOL are three of the most popular instant messaging providers.

**Blogs—This is a type of online journal. It’s great for writing about what’s going on in your life, your thoughts and ideas, or post ideas or events you’d like to share with others. You can post pictures, edit the layout, and make a unique and personalized webpage. Friends, family, and acquaintances can visit your blog to catch up on your life and events. You can also see blogs from your friends and family to keep up with them! Blogger, Wordpress, and Livejournal are three websites that host free blogs.

**Social networking—This has by far become one of the most popular ways to keep in touch with others. Basically, it’s a combination of all or most of the things mentioned above. First, you create an account and personalize your profile with some of your basic information, likes, and status. Then you can find the profiles of friends, family, and even long-lost acquaintances! You can often add pictures, music, and links to make a great representation of you at a glance for all your friends to view and enjoy.

You can send messages to one another, or if you are both on the website at the same time, chat right from the page in real time. You can post messages on each other’s profile, or a private message to their inbox. There is also typically a place to post blog-type entries if you want to share a longer written piece, or you can just jot down a quick note on your profile to briefly tell people what’s currently on your mind.

Social networking is popular, but very fast-paced, and can get a little overwhelming at first. But if you give it some time you’ll eventually know your way around. Once you start searching for family and friends’ profiles, you’ll be surprised how many you can find. This is one of the best ways to look up a long-lost friend. Facebook is the most popular social networking site, and MySpace is still quite popular, so those are good places to start. Twitter is a form of social networking that is for posting shorter entries and clips—in case you’re really in a hurry!

Connecting with others is a breeze when you have Internet Access—it’s fun too!

Written by Hannah Miller, Director of Online Marketing and Customer Service Rep, Copper.net.

Copper.net is a nationwide Internet Services provider that is all-American owned and operated. Call today, 1-800-336-3318 or sign up online. Check out my blog for this and more great articles! http://www.copper.net/wire

Article Source:http://www.articlesbase.com/internet-articles/using-the-internet-to-keep-in-touch-1650271.html